Sometimes you just want something that works without any fuss. Clean, fresh and completely reassuring, Original is the no brainer first deodorant for children who are just starting out. Safe ingredients, all day freshness and not a single thing on that label to worry about.

Getting a child to care about personal hygiene is one of parenting's great challenges. Coconut makes it considerably easier. Light, tropical and genuinely lovely, this is the scent that turns the bathroom into somewhere they actually want to be.

Your new daily essential. Clean, fresh and completely free from aluminium and harsh chemicals. Pop it on in the morning and forget about it. That is genuinely all there is to it.

Hands down the one kids go back for. Very Berry smells good enough that they will want to use it every single morning without being asked, which for any parent of is practically a miracle. Aluminium free, alcohol free and made for sensitive skin. Job done.

Soft enough to love, strong enough to trust. Floral Blossom gives you all day natural odour protection with absolutely nothing to feel guilty about. Your skin will thank you within a week.

For those who want to feel like they have just stepped out into fresh air, all day long. Light, effective and kind to sensitive skin. Once you try it, your old deodorant will feel like a distant memory.